Yell
Leading the creative for Yell (Yellow Pages). I started my role leading Yell’s B2C creative, which eventually led to leading both B2C & B2B.
Yellow Pages X Selfridges collaboration and ad campaign.
Working with an external animation studio Afterdark to produce short promotional video content.
A B2C ad campaign created to promote the new Yell Jobs functionality.
Updating the Yell blog, working with key stakeholders and external agencies from initial brainstorms to wireframes. Making sure I designed to account for all the pain points. Eventually, working with the dev team to see if the designs could be implemented due to constraints from our outdated software.
