I created the Shoeaholics identity for all the social channels. I created a range of templates for social quotes and weekly themes but some posts could be more creative and spontaneous. Each week I would convert all the marketing offers into social posts for all the channels.
For seasonal events such as Christmas I would create a whole campaign identity. This would include:
Social profile photo
Highlight photos on Instagram
Social posts for Instagram, Twitter & Facebook
Email features to promote the social campaign