Shoeaholics On Site Assets
I worked for Shoeaholics as a full time employee and then as a freelancer with the title Lead Designer, totalling three years overall. One of the main tasks within my role at Shoeaholics was creating the on site assets. Primarily this was homepage assets ranging from daily changes to twice a week. This would include homepage desktop & mobile banners, internal ads & nav banners, roundels and social creative.
The overall concept would initially be made in homepage & mobile format, this would then be rolled out across all assets online to form a campaign. It was vital all the assets matched and formed an identity.
For every campaign I would create a selection of roundels. These played a key part in informing the customer what offers were on, which products. The roundels played a vital role in increasing conversion and improving the customer journey.