Fabletics On Site Assets

 

 

For Fabletics I designed all the on site assets. The assets were split into campaigns, each campaign had its own identity, this coincides with Fabletics monthly new ranges. Once the identity was created it was then rolled out across all the different assets and then translated into 6 different languages. After everything was approved I would then upload the assets into a CMS system and schedule ready to go live.

 
 
 
 

 
 

I would liaise with the language department in order to obtain the translations needed to make each finished asset. Sometimes this would be extremely difficult as some languages would translate into longer sentences. It was all so crucial that the text remained in the same place and was identical to the original UK master.