Art Direction

 

 

A passion of mine is art directing. While working at Kurt Geiger Shoeaholics & Fabletics I was able to explore this further. I would create mood boards, pitch initial concepts for photo shoots, create digital campaign identities with miniature style guides, help with the outfit styling and be there on the day directing the photo shoot on occasion. While working for Fabletics I worked with Just Fab to help direct the Fab For All photo shoot.