Charlie Baxter

Founder & Creative Director

I began freelancing in my evenings and weekends while working as a Digital Designer in London. I was no longer getting the job satisfaction I once had working for a big company, and wanted to work with clients more closely, helping them with different elements of design and branding. I then gained enough clients and knowledge to go it alone – and it’s been one of the most satisfying things I have EVER undertaken. 

I’ve worked with clients one-to-one, creating exciting on-point designs that work. I have five years industry experience behind me, and I’ve worked for a number of major fashion brands. I focus my attention solely on one project at a time, so you get my undivided attention.

I work from my home studio in Chelmsford accompanied by my design assistant, my four-year-old Pug Paris. I graduated from Nottingham Trent University with a BA in Graphic Design, which I’m particularly proud of.

I have since worked with clients such as Kurt Geiger, Shoeaholics, Vital Innovations LTD and Creative Choices CIC.


“Products are made in a factory but brands are created in the mind”

- Walter Landor


My Ethos

Who are we & what do we value?

With Charlie Design, you’ll find branding, graphic and digital design in partnership with the client. My mission is to listen to YOU, and to make the aesthetics, design and branding elements of your business a reality, allowing people to see and understand your message. I won’t humour you if I don’t think your ideas are going to work, but what I will do is strive to create something with you that does.

I’m on your side, and I want to make whatever it is you do even more brilliant than it already is. I want to help create a path forward that will help you understand your brand even better than you do now, and then accompany it with some superior design and clarity. I want to make your goals my goals, and help make your vision, your dream, a reality. 

I’m here for you, and to use everything I’ve learned so far in my 5 years working with top brands in the digital design world to help tell your story in the best way possible, transforming your brand into something truly amazing. 

Let’s make your brand strong, let’s work together and make it happen, because there’s nothing I love more than the idea of helping someone make it BIG.